Upcoming Hotel Development in Rome is going to bring Know-How and Vibe

Hotel development in Rome is growing over the next few years, bringing more than just guest rooms, restaurant seats, spa treatments and rooftop views.

Foreign investors are purchasing empty government buildings and banks located in the center of Rome and bringing in big international players to manage the assets. The introduction of hotel companies like Rosewood and Six Senses, and brands under Marriott, InterContinental and Accor will cause drastic – and much needed – shifts in the current hotel landscape made up mostly of independent properties.

Major chains bring big competition: bigger marketing budgets and wider distribution channels and acclaimed loyalty programs. Their Management Training Programs groom leadership to carry out their branded SOPs for more better quality service and more efficient delivery. They will also bring greater transparency to the Roman market by sharing performance and rate data, a refreshing change that I suspect will help spur further interest on an international level.

Competing with these new hotels will test the resilience of independent properties in Rome. An effective brand identity, strategy and culture is the best way for independent hotels in Rome to set themselves apart from their competition. We can help you understand the strength of your brand and devise a strategy to make it even stronger. Contact us to learn more about a brand audit by SAYHELLO Creative.