Hotel development in Rome is growing over the next few years, bringing more than just guest rooms, restaurant seats, spa treatments and rooftop views.

Foreign investors are purchasing empty government buildings and banks located in the center of Rome and bringing in big international players to manage the assets. The introduction of hotel companies like Rosewood and Six Senses, and brands under Marriott, InterContinental and Accor will cause drastic – and much needed – shifts in the current hotel landscape made up mostly of independent properties.

Major chains bring big competition: bigger marketing budgets and wider distribution channels and acclaimed loyalty programs. Their Management Training Programs groom leadership to carry out their branded SOPs for more better quality service and more efficient delivery. They will also bring greater transparency to the Roman market by sharing performance and rate data, a refreshing change that I suspect will help spur further interest on an international level.

Competing with these new hotels will test the resilience of independent properties in Rome. An effective brand identity, strategy and culture is the best way for independent hotels in Rome to set themselves apart from their competition. We can help you understand the strength of your brand and devise a strategy to make it even stronger. Contact us to learn more about a brand audit by SAYHELLO Creative.

Upcoming Hotel Development in Rome

Information below is updated as of February 2021.

Luxury Hotels

Six Senses Rome

to open in 2021

  • location: Via del Corso (Piazza di San Marcello)
  • 95 rooms and suites
  • restaurant, bar, and rooftop terrace

Bvlgari Rome

to open in 2022

  • location: Piazza Augusto Imperatore
  • more than 100 rooms, most of which are suites
  • 2 restaurants: Il Ristorante – Niko Romito, The Bvlgari Bar

Rosewood Rome

to open in 2023

  • location: Ludovisi/Via Veneto
  • 157 rooms, including 44 suites
  • 3 restaurants: contemporary Italian bistro, lobby bar and cafè, panoramic rooftop bar

InterContinental Ambasciatori Palace Rome

to open in 2022

  • location: Ludovisi/Via Veneto
  • 160 rooms and suites
  • restaurant and bar

Corinthia Rome

opening not yet announced

  • location: Piazza del Parlamento
  • 7.500 sqm of rooms and suites, restaurant, bar, and rooftop terrace

Lifestyle Hotels

The Hoxton Rome

to open in 2021

  • location: Salario
  • 192 rooms
  • 2 restaurants: ground-floor restaurant with terrace and lobby bar and cafè

W Hotel Rome

to open in 2021

  • location: Ludovisi/Via Veneto
  • 159 rooms
  • 2 restaurants

Mama Shelter Rome

to open in 2021

  • location: Cipro
  • 190 rooms

CitizenM Isola Tiberina

opening not yet announced

  • location: Lungotevere, near Tiber Island and the Jewish Ghetto
  • 160 rooms

Boutique Hotels

The Rome Edition

to open in 2021

  • location: Ludovisi/Via Veneto
  • 95 rooms
  • 3 restaurants: gourmet restaurant, Punch Room Bar, rooftop terrace

Full-Service

DoubleTree Monti Rome

to open in 2021

  • location: Monti
  • 133 rooms, including 8 suites
  • 3 restaurants: full-service restaurant, cafè, rooftop bar
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